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All Realty expands into Gladstone

Wednesday, November 09, 2011

After only eight months since its inception, Brisbane-based All Realty Group continues its expansion within the real estate market, following a string of successful merges and the formation of new divisions this year.

Forming in February after the merge of All Project Marketing (formally Imoda Marketing) and All Brisbane Realty, All Realty Group was recently appointed to the Urban Land Authority’s (ULDA) latest residential land project in Gladstone.

The HillClose development in Clinton will accommodate 297 home sites within a 17 hectare master-planned community, located 6km from the heart of Gladstone.

All Realty Group Managing Director Paul Merritt says he is thrilled to be involved with such a reputable organisation as the ULDA and looks forward to continuing All Realty Group’s growth within the industry.

“We are very excited by the growth the company has experienced in such a short time,” Merritt says.

“We have achieved so much in the eight short months since the merge of All Project Marketing and All Brisbane Realty. We are committed to a solid growth strategy that is so far going to plan,” he says.

Despite the current economic climate, the group and each of its divisions are so far reporting strong results, a progression that Merritt says he is pleased with

“Imoda Marketing, prior to the merge, dealt exclusively in land marketing,” he says.

“One of the major reasons for merging with All Brisbane Realty was to expand into the project marketing of units and townhouses. This has successfully been the case with All Project Marketing securing exclusive appointments to six new unit/townhouse projects since the merge.

“All Brisbane Realty began to emerge as a significant player in the project marketing arena prior to the merge, however now as All Project Marketing under the All Realty Group banner we have been able to step up and provide a higher level of professional service.”

All Realty Group launched a third division this month — All Gladstone Realty — to take advantage of Gladstone’s flourishing local economy, largely due to the Liquefied Natural Gas industry and, as a result, the number of new land projects underway in the area.

“We have been heavily involved in the Gladstone market for some years now in a project marketing capacity,” Merritt says.

“We see a huge opportunity to follow the entire purchase life-cycle with our loyal client base and, as a group, with the addition of All Gladstone Realty to the mix, we can now offer a complete complement of services in the local Gladstone and regional markets.”

All Gladstone Realty will provide property management and general real estate services from the newly secured commercial premises on Dawson Highway near Gladstone’s CBD.

- Queensland Business Review

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